The internet has made it possible for anyone to advertise their business to the entire world. This is great news for hypnotherapists who want to grow their hypnotherapy business and expand beyond just word-of-mouth referrals.
However, with so many options available it can be hard to know where to start or what will work best for you. In this blog post, we’ll cover seven different ways that are surefire winners when it comes to advertising your hypnotherapy business online!
1) Create a Blog for Your Hypnotherapy Business
Can a blog really help you get more hypnotherapy clients? The short answer is yes, and here’s how.
Blogs are powerful marketing tools that can be used to advertise your hypnotherapy business in many different ways. Blogging is one of the best ways to reach potential clients who are searching online for information about hypnotherapy in their area or even around the world!
By creating an informational blog on topics like “hypnotherapy facts” and “what is hypnotherapy?”, you will be able to capture new leads from people looking for more information about what you offer.
This is one of the most effective methods of reaching people online because it is so easy to target the audience that will be most interested in what you have to say.
Blogs are also a way for people to get acquainted with your brand and learn more about what you offer, which can lead them all the way down the funnel into becoming clients! The best part is, blogging costs very little money or time to maintain and is an advertising strategy that you can do from home.
Blogs are also a good way to get your name out there and build authority in the field.
To use blogs as an effective marketing tool, come up with interesting content that will keep readers coming back for more!
2) Include Testimonials from Satisfied Clients on Your Site
Testimonials are endorsements by a person or organization that can serve as verification for the efficacy of a product, service, and/or company. For hypnotherapists, testimonials from satisfied clients on your site show how much they’ve benefited from their hypnotherapy experience.
Think of it this way: if you were considering purchasing a product and saw that other people had been satisfied with their purchase, wouldn’t it help your decision-making process? Exactly.
Many hypnotherapists are using testimonials to build credibility online and increase sales. You might also consider offering incentives for referrals or reviews on sites like Yelp and Google. By providing an incentive, it becomes much easier to convince your hypnotherapy clients who may otherwise not have the time or inclination to write their own review that they should do so in order to receive a discount or reward.
After all, testimonials are one of the most powerful tools hypnotherapists have to establish credibility and increase sales.
The best part is that it can be as simple as asking your clients for their thoughts on how hypnotherapy has helped them through a process like quitting smoking or losing weight. Don’t be afraid to ask for honest feedback, and always ask for permission to share that feedback publicly!
3) Offer Free Consultations to get People in the Door and See What You Have to Offer
If you want to get more clients in the door (or in your zoom room), offer a free consultation. This will allow potential hypnotherapy clients to see what you have to offer without any pressure so that they can make sure they are comfortable with your services before signing up for anything.
You can also use this opportunity to learn about their needs and expectations so that you can better meet them when it’s time for a real hypnotherapy session.
If someone is not interested in your hypnotherapy business, at least now they know who you are! And if they do decide hypnotherapy is right for them, then at least now there is no need for awkward introductions or explanations of how treatments work.
No one likes feeling pressured into something like that – so give everyone a chance by giving out free consultations and let them come to your hypnotherapy business.
It may seem like a waste of time to offer free consultations, but the truth is that people are not going to come in the door just because you have a really catchy hypnotherapy ad.
It’s more about your approach than it is anything else and let me tell you, this method will work wonders for getting people into the door (and hopefully staying there!)
Doing what I said above will make people feel more comfortable and it will also give you a chance to learn about what they want. Set aside a few hours each day to offer free consultations and watch your hypnotherapy business grow.
4) Develop a Social Media Presence on Facebook, Twitter, Instagram, or TikTok
Social media platforms are amazing for a hypnotherapy business that wants to get more clients online.
However, each platform has its own specific uses and you need to be careful not to spread yourself too thin by trying to use them all right away. Instead, pick one that you are comfortable with, and master that platform first. Then you can start to move on to the others.
Facebook is geared towards business-to-consumer communication. Most people are on Facebook to see posts from their friends and family and to keep up with what’s going on in their lives.
They want to see content that is fun and shareable, so consider sharing videos, images, or status updates that are not too long and cover something light and interesting.
Twitter is great for business-to-business communication, and you can use it to contact potential hypnotherapy business partners and ensure that they are aware of your products or services.
Twitter also benefits from its character limit, which means it’s a lot easier for people to retweet something if the content is compelling. Use it to share quick thoughts and reactions to current events in ways that relate back to hypnotherapy. It’s also good for micro-blogging (giving short summaries of your day) with followers who want more behind-the-scenes content from you.
Instagram has features that are designed specifically for photo sharing and allows you to use filters as well, which may be a better choice if your content consists of more images than text.
Instagram is also a great place to share your video content these days as they are picking up new features like IGTV (long-form videos from 1-60 minutes), IG Stories (15-second videos that disappear after 24 hours), and Reels (short-form videos under 30 seconds).
Finally, TikTok is a great place to get started if you don’t have any following because this platform has the best organic reach out of all of them. You could post a video with 0 followers today, and wake up to literally hundreds of thousands of views and followers of your hypnotherapy business tomorrow.
Out of the mentioned platforms, TikTok has the best opportunity for quick growth.
These tools should not only help establish your social media presence but also help position you as an authority in the mind of your prospective hypnotherapy clients.
5) Advertise Your Hypnotherapy Business on Facebook
If you want to get in front of more people faster, then you will have to spend some money. Facebook is still the best place to advertise on social media because it has the most targeting options and the ads are underpriced.
One of the most effective ways to advertise your hypnotherapy business if you’re just getting started is called “content marketing”, which means you are simply going to put a few dollars behind each of your content posts to boost them to a larger audience.
This may seem counter-intuitive because it’s not a typical advertisement, but by boosting regular posts, you are reaching a much larger and more targeted audience than you would if you just posted on your page and walked away.
Of course, you can also advertise with very specific offers on your hypnotherapy business, but as I said above, people are on Facebook to socialize, not to buy.
6) Invest in Google Ads by Selecting Keywords Related to Hypnotherapy
Google is another great place to invest some marketing dollars for your hypnotherapy business, but advertising on Google uses a completely different strategy as opposed to advertising on social media.
Google is a search engine, which obviously means people are using it to find answers and solutions. When people search for hypnotherapy in your town or geographical area, they find a list of local providers, with the advertised listings at the top.
You can show up in that list by selecting the keywords and phrases that relate to what you do and put them into an ad group, which will allow Google Ads to bid for your keywords in an auction.
You’ll then pay a set amount each time someone clicks on your ad, which is called Cost per Click (CPC).
The more you’re willing to spend, the higher up in that list of local providers Google will put you for people searching your hypnotherapy business and related keywords.
7) Consider Advertising on Websites Geared Towards People Interested in Similar Topics
Another great way to get more clients for your hypnotherapy business is to advertise on other people’s websites that are in a related market.
There are a few different options when it comes to advertising your hypnotherapy business on other people’s websites. One option is through Google Adwords, which can be quite expensive but also highly targeted.
Another option is by buying banner ads from sites that have high traffic in your niche and then targeting those banners at people who visit those pages.
Yet another good way would be to purchase advertising space directly from the site owner themselves. The downside here is that you may not know as much about how many visitors they get or what their demographics are like, however, if you do your research beforehand and find out more information about them before purchasing any ad space, this could be a great option.
One of the other options you can use is to buy ad space on websites in your niche that are not as high traffic, but still within related topics and niches. This will cost less than buying banner ads from sites with higher levels of traffic.
When it comes to advertising your hypnotherapy business online, there are plenty of different options. The most important thing when choosing which avenue to advertise on is knowing what your goals are as well as what kind of budget you have available so you can best figure out how much time and money should be allocated towards each marketing endeavor.
If you want to learn more about how you can turn your hypnotherapy business website into a client-generating system, then reach out to us and book a free digital strategy session.