Generating more hypnotherapy leads for your business is important for a number of reasons.
First, you are in the business of helping people get better and lead healthier lives. So it’s only natural that you want to help as many people as possible with your services.
Second, generating new hypnotherapy leads is just good marketing: It brings fresh blood into the organization so it can grow and be successful for years to come.
Finally, because mental illness affects one out of every five adults (https://www.nami.org/mhstats), there are tens of millions of people who could benefit from treatment or support – but don’t know about it yet!
Hypnotherapists have an obligation to reach out and offer hope where others see none.
This list of 6 ways to generate more hypnotherapy leads is not intended to be a complete guide; rather it is intended to give you some ideas of what can be done on a practical level to create more leads.
In no particular order here are the 6 ways: (if you have others, I would like to hear them – please contact me at email@example.com)
1) Invest in SEO (Search Engine Optimization) for your hypnotherapy website
Hypnotherapists often use SEO (Search Engine Optimization) techniques on their websites in order to attract more clients.
If someone is looking to find a hypnotherapist they are likely going to head to Google and search for the services that they need. If your business doesn’t show up on the first page of their search results, you will most likely lose out on potential business from this person who will instead click on one of your competitor’s websites.
There are many things you can do to improve your site’s SEO and get it up in the rankings so people will find you when they search for hypnosis, hypnotist, hypnotherapist, or other related keywords.
Start by making sure that your website title tags, descriptions, and headings are all search engine friendly. This will help people find you more easily online.
Try writing original, quality content about different products, services, trends, etc. in your industry and share them in Facebook groups or forums related to the niche you’re targeting. This creates “backlinks”, which are hyperlinks that direct readers of a post on one site (Facebook or other platforms) to a page or article on another site (your website). Backlinks help with your SEO big-time!
2) Use high-quality lead magnets on your website
A lead magnet is a freebie that you give away in exchange for your prospects’ name and email address. This helps you convert more website visitors into paying clients because over time, it builds a list of people that you can remarket to through email in the future.
Put your lead magnet offers front and center on your social media channels and direct people back to your website to take advantage of them.
Here are a few lead magnet examples that you can use:
- Free hypnosis downloads – this includes mp3 files of hypnotic programming scripts and/or guided meditations.
- Free email course about a topic important to your target audience, with the first lesson being released once they have subscribed to the list.
- Free ebook on different ways to overcome personal life challenges and obstacles.
3) Offer new specials on a regular basis
Offering new specials on a regular basis is important for attracting new hypnotherapy leads because it shows that you are actively working to come up with new and exciting solutions for your clients.
Plus, people love special offers.
When someone is considering setting an appointment with a hypnotherapist, they want to know that they are not only going to receive great service, but they also love taking advantage of some sort of deal or discount.
One way to do this is by offering new specials on holidays. For example, have a sale on your hypnotherapy sessions for Valentine’s Day! When February rolls around and the commercials start advertising those long stem red roses, think about offering an ad to those that are alone during this holiday.
Another way to do this is to offer a special on one of your services such as 2 for 1 hypnosis weight loss or stress management sessions.
Get creative with this, there’s no right or wrong way to do it.
4) Network with local clubs or churches
Networking with local clubs or churches is a good way to get more hypnotherapy leads because it allows you to meet people that may be in your target demographic.
It creates a sense of community and support in the neighborhood, and it helps you connect with others easily; particularly with new families that may need help integrating into their communities or with people that are looking for ways to make meaningful change in their lives.
You may even be able to work out of your church, and some churches will allow you to invite other professionals to come speak or participate in workshops that can help meet the needs of the congregation.
Another way to network with local groups is to offer to speak at a local community college or university.
Some colleges and universities hold seminars that are open to the public where experts in various fields come together to speak about their expertise. You can take advantage of these opportunities to network with other professionals, learn from them, and also offer your knowledge in return.
5) Host a workshop for entrepreneurs
Hosting workshops and meetups for the entrepreneurial community is a great way for you to get more hypnotherapy clients. There are many entrepreneurs out there who are feeling unfulfilled and unhappy with their lives, due to the high level of stress involved with running your own business (I imagine you can relate).
As a result, these entrepreneurs are turning to therapy to help them cope and enjoy life more deeply.
Hypnotherapists can attract these entrepreneurs by hosting workshops where they can learn how to identify their problems and goals, set attainable goals, and take better care of themselves!
You can even offer a free hypnotherapy session to anyone who signs up for your workshop!
6) Introduce a referral program
Referral programs are an excellent way to get more hypnotherapy leads because everyone loves a freebie. This means that new clients are likely to sign up for your referral program as long as the incentive is compelling enough.
Here are some ideas on how you can build an effective referral program into your business:
Add a referral code that your clients can share with other people. Offer discounts on sessions or treatments for the people they refer. This will increase loyalty to you as their hypnotherapist while also increasing the number of leads you get to see.
The key is to make it good enough that they will want to share it, but not so good that they don’t want to share it with their friends and family.
Try offering exclusive discounts and freebies to loyal clients on their birthday, or creating rewards for referrals. Let your original clients know when you get a new client because of them and give both the referrer and referee rewards.
At the start of every month (or quarter) send an email to all your clients, tallying up how many people they referred that month/quarter so far as well as how close they are to getting a certain reward.
In addition, after you have put in some initial work into getting qualified prospects on your list, they will continue to provide you with hypnotherapy leads over time as long as your program is successful and running.
These 6 ways to generate more hypnotherapy leads are sure to help you get more clients and ultimately increase your income.
- Invest in SEO (Search Engine Optimization) for your hypnotherapy website
- Use high-quality lead magnets on your website
- Offer new specials on a regular basis
- Network with local clubs or churches
- Host a workshop for entrepreneurs
- Introduce a referral program
Take some time to search out other ideas that will work for your business, and put them to good use. If your company is too busy or unavailable to implement any of the suggestions outlined in this article, then feel free to contact us for more help!